Academy / Sales and marketing
AI for sales and marketing teams.
Built with Acquisit, a data and growth agency in Dubai since 2019, on content, ads, creative and outreach that run in production.
Where AI changes the work.
Programmatic SEO
Pages and articles generated from data and templates, refreshed on a schedule, reviewed by a person.
Ads production and testing
Variants written and sized for each platform, launched, read and replaced on a weekly loop.
Creative generation
Visuals produced on the brand's own rules: typefaces, palette, layouts and logo use.
Multi-channel outreach
Researched, personalised sequences across email, LinkedIn and WhatsApp, with a person approving what goes out.
Account research and proposals
An account brief before every meeting, and a first draft of the proposal after it.
Reporting
Weekly performance read and summarised, with the questions worth asking the team.
Built on content, ads and creative that run in production every week.
The exercises come from Acquisit's daily practice across 65+ clients.
Proof from production.
A marketing team onboarded on a cover system built on its brandbook, running it alone after two weeks.
The three levels, for a sales and marketing team.
AI Essentials
Briefs, copy, research on competitors and accounts, on the team's own campaigns.
AI Practitioner
A brand workspace, saved procedures for briefs and reports, a weekly scheduled performance summary.
AI Builder
The team builds its own content or creative engine, connected to its data and ad accounts.