Astra Via Academy.
Three levels for employees and one-to-one coaching for leaders. Each level has a fixed core and a part built on the team's own work.
Choose a level.
Most teams start everyone on Essentials, then send regular users to Practitioner and a few builders to Builder.
| Programme | For | Before joining | Participants leave with | Format |
|---|---|---|---|---|
| AI Essentials | Every employee | Open to all | Five prompts that work, one workflow in use, the team rules | 1 day, up to 10 per group |
| AI Practitioner | People who use AI every week | Essentials, or regular use | A team workspace, a saved procedure and a scheduled task, all in use | 1 day, up to 10 per group |
| AI Builder | Analysts, operators and marketers who want to build | Practitioner | One internal tool, shipped and checked for safety | 2 days, two weeks apart |
| AI for Leaders | CEOs, executive committees, function heads | Open to all | A view of the range, the risks and the deployment plan | One-to-one sessions |
A fixed core, tailored to the team.

The core of each level is the same for every client, so quality holds from one group to the next. The tailored part is built from an interview with each team before the first session.
- Core. How the tools work, asking well, checking output, research, data rules and safe use.
- Tailored. The team's own tasks, documents, examples and tools, by function and industry.
- After. Four weekly usage reports, with a short clinic where the team is stuck.
On the tools the team already has.
Sessions run on the client's licences and data, never on a demo account. Product names differ; the skills carry across.
ChatGPT
ChatGPT and ChatGPT Enterprise, projects and custom GPTs.
Microsoft 365 Copilot
Copilot in Outlook, Word, Excel, PowerPoint and Teams, on the client's documents and permissions.
Claude
Claude, Projects, Skills and Artifacts, and Claude Code at Builder level.
Gemini
Gemini in Gmail, Docs and Sheets, and Gems, where the team runs on Google Workspace.
Same capability, different names.
Practitioner teaches the capability and the name it carries in the company's tool.
| Capability | Claude | ChatGPT | Microsoft 365 Copilot | Gemini |
|---|---|---|---|---|
| Workspace with reference material | Projects | Projects | Notebooks | Gems with files |
| Saved procedure | Skills | Custom GPTs | Agents | Gems |
| Usable output | Artifacts | Canvas | Pages | Canvas |
| Scheduled work | Scheduled tasks | Tasks | Scheduled prompts | Scheduled actions |
Tailored by function and industry.
Sales and marketing
Content, ads, creative and outreach, from a team backed by a data and growth agency.
For sales and marketingStartups and portfolios
A growth programme for founders, and a portfolio offer for VC funds and accelerators.
For startupsProfessional services
Consulting firms and agencies: research, proposals, deliverables and review standards.
For professional servicesIndustrial groups
Office and management teams: reports, tenders, suppliers and quality documents.
For industrial groups